Talents // Feli, Frieder Sell, Hannah Marie

Production // Saltwater Film
Client // Milram

Executive Producer // Marie Niemann
Producer // Moritz Carstens
Producer // Lukas Werlich

1st AC // simpunkt
2nd AC // Anna Lotte
1st AD // Alena Kolbach
Gaffer // Aaron Klitzing
Best Boy // Tim Domsky
Steady Cam // Ciro Kavouras
Art Department // Nina Oswald

Edit // Stella Schäfer
Styling Feli // Soo-Hi Song
Styling additionals // Dialovna & Lea Isabell
Equipment // seeyourent
Music & Sounddesign // zweigeist

Agency // Pony & Blond
Ulrike Dittloff, Wiebkehin, Lina Lehmann

Directed and shot the “Oat of Office” campaign for Milram in collaboration with Saltwater Films, featuring Feli and her signature porridge product.

The campaign combined the accessibility of a consumer food brand with visual references drawn from fashion and popular culture, reinterpreting the modern office environment through a playful and elevated lens. Inspired by the energy of contemporary fashion storytelling, the films balanced humor, character, and commercial communication while maintaining a polished visual aesthetic.

Created for digital and social channels, the campaign highlights my approach to bringing fashion-inspired imagery and cinematic storytelling into commercial advertising.